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How to Write a Blog Post, Step 2: Conduct Keyword Research

One of the best ways to find good blog post ideas is to conduct keyword research to see what terms and questions people are searching for in your niche. Tools like Google’s Keyword Planner, SEMrush, and Ahrefs make this easy.

Look for keywords with moderate-to-high search volume and low competition. These signal topics that readers actively seek information on, while giving you an opportunity to rank well in search engines with your content.

Just be wary of targeting ONLY high search volume keywords. While writing about widely-searched topics can help you gain more organic traffic, ultra high-volume keywords bring lots of competition, making it exponentially harder to rank well.

Audit Competitor Content Spend time browsing blogs in your niche to see what topics they cover. Make a list of popular post categories and subjects so you can get a better sense of what content resonates.

As you audit competitor content, look for gaps where you might be able to provide a unique perspective. For example, if every blogger is writing surface-level posts on Topic X, you could stand out by taking a controversial stance or delving into an unexplored aspect of that topic.

I also like to search related keywords and see what formats and types of content perform well for those terms. For example, some topics lend themselves better to list posts or step-by-step tutorials. This can give you ideas for how to structure your own content.